Answer:
Option a. is correct
Explanation:
The goal of a Blue Ocean Strategy to develop “blue oceans” and avoid “red oceans”.
Blue oceans refer to uncontested and growing markets.
Red oceans refer to overdeveloped and saturated markets.
Value innovation focuses on creating new demand and to stand out in the market.
The cornerstone of Blue Ocean Strategy is to Create Value Innovation.
Option a. is correct.
