Mary is running a retail store in a mall. She decides to host an in-house event to capitalize on the holiday season. She creates a marketing strategy to attract the maximum number of customers to her store. What would be the best practice for Mary to consider with regard to pricing of products?
A.
match the price policy to the marketing strategy
B.
boost up the prices of basic necessity items
C.
keep the price policy the same as it has been before
D.
charge different customers different prices
It's good to keep everything in place and the same so that way customers will buy more. Raising the prices of basic items and charging different customers different prices isn't really fair, and if she wants more sales she's going to have to change it up a bit, instead of keeping it the same.
