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A salesperson has attempted to follow up with a client on multiple occasions to answer some questions about renewing a contract, but the receptionist will only put her through to voice mail. Here, the receptionist acts as a(n) _______ in the buying center.

Respuesta :

Answer:

gatekeepers

Explanation:

Business center is also known as Decision Making Unit. There are five main roles in the buying center. User, Influencer, Decider, Buyer, Gate Keeper. It bring all the member of the organization together who are involved in the buying process of a particular product or service. Gatekeeper are the ones who control the flow of information to and among the other salesperson within the business center. Here the receptionists is also acting as a gate keeper between client and sales person.

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