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R. Barber points out that "in November of 1991 Switzerland’s once insular culture boasted best-seller lists featuring Terminator 2 as the #1 movie, Scarlett as the #1 book, and Prince’s Diamonds and Pearls as the #1 record album." Many people worry that the prominence of American culture goes beyond the media and represents the wholesale imposition of American values on other cultures, a process called:

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sandlee09

Answer:

Cultural Imperialism

Explanation:

Based on the scenario being described within the question it can be said that this is a process called Cultural Imperialism. This term refers to the imposition by one dominant entity regarding it's own culture onto another non-dominant community/culture. Which is exactly America has done by imposing it's cultural values on other less dominant cultures such as Switzerland's

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