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A television commercial for a new camera features a handsome man taking photographs of beautiful women in bikinis on a California beach. This commercial uses _____ conditioning techniques, following an approach to advertising that was pioneered by _____.

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A television commercial for a new camera features a handsome man taking photographs of beautiful women in bikinis on a California beach . This commercial uses CLASSICAL conditioning techniques , following an approach to advertising that was pioneered by JOHN B.WATSON

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