Capitol Brewing Inc.'s management is very concerned with declining sales of their major product, a dark ale, and has asked for help understanding the reasons. The most appropriate way to begin is with
This is research used to investigate a problem which is not clearly defined. It intended to establish priorities, develop operational solutions and then implementation. This research is conducted to have a better understanding of the existing problem and ensures that definite conclusions are drawn to solve the problem of declining sales. Capitol Brewing Inc.'s management should be ready to implement recommended solutions after the research.
