Answer:
Need recognition
.
Explanation:
The need of recognition is the first step of the buying process, according to marketing research. This step, also called problem identification, occurs when a person finds an unmet need or want. In other words, taking the example, we could say that every home owner, when Halloween comes, is facing the unmet want of purchasing candy corn to give to children; a want they do not have during the year given the particularity of the date.
