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Most people recognize Crayola as a brand of crayon, but Crayola also markets paints, chalk, pencils, markers, toys, coloring books, clothing, and even software. All these products are part of Crayola’s:

(A) marketing equity.
(B) product line.
(C) product mix.
(D) line depth.
(E) product modification.

Respuesta :

rochesterjessica30
I think the answer is B
Tundexi

Despite that Crayola does market markets paints, chalk, pencils, markers, etc but is  most recognizable with brand of crayon, all other poduct are part of its product mix.

A product mix refers to the total range of products offered by a firm.

Therefore, the Option C is correct

Read more about product mix

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