Doing a competitive strength assessment entails
A. determining whether a company has a cost-effective value chain.
B. ranking the company against major rivals on each of the important factors that determine market success and ascertaining whether the company has a net competitive advantage or disadvantage versus major rivals.
C. identifying a company's core competencies and distinctive competencies (if any).
D. analyzing whether a company is well positioned to gain market share and be the industry's profit leader.
E. developing quantitative measures of a company's chances for future profitability.